There are a variety of different strategies that you can utilize to develop a stronger relationship with your affiliates — this will, in turn, create a situation where they are more likely to go out of their ways to promote you and your products.
The very first thing that you should seriously consider doing is sending a personal e-mail to everybody who joins your affiliate program or who has expressed an interest in joining it. While it’s true that you certainly want to systematize as much of this process as possible, you do need to remember that you are dealing with other people and that they oftentimes like the idea of receiving a little bit of personal attention.
In addition, you should make an effort to determine whether or not there is anything you can do to help facilitate an affiliate making more sales on your behalf. For example, you may discover that an affiliate would appreciate having an interview with you that they will then utilizes a mechanism through which to promote your products or services.
You may be wondering whether or not the amount of money you ultimately choose to pay your affiliates is a primary factor that they use to determine whether or not they want to promote you and your products. The simple answer to this is that you need to make sure that you are providing your affiliates with adequate compensation. However, beyond that, taking a personal interest in their success in making an effort to reach out to deal with them as people will really help a lot.
One very cool strategy is to offer a high commission for your affiliates. In the Internet Marketing niche where I am, it is not uncommon to offer affiliates a 50% commission. This makes sense because many products in my niche are created one time, and it becomes a benefit to offer 50% of even high end products.
Another strong strategy is to offer a 100% commission to your affiliate for your front end product. This absolutely makes sense because you want to get buyer, which are the best subscribers, onto your list. then you can use your back end products to make some money.
It never hurts to have a contest from time to time in which you reward your affiliates with special prizes and recognition for a job well done. In the final analysis, having a reasonably strong relationship with affiliates is a win-win situation for both you and them.
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