To achieve millions in sales and profit as an affiliate marketer, it is important to separate the conventional wisdom from the true secrets of success. Many affiliates spend too much money in a desperate attempt to earn a ticket to the easy life. Though some affiliates get there, most do not, so it is vital to follow these important steps for success.
1. Find Your Competitive Advantage
Conventional wisdom today dictates that an affiliate marketer needs to have his or her website show up high in organic rankings, have thousands of Facebook fans, have hundreds of Twitter followers and be featured in all the important blogs about the industry. Though those items are important, it is more important to find one marketing channel that you can dominate. You should specialize and have an advantage over the competition. If you are great at search engine optimization, focus on that almost at the exclusion of everything else. If you are fantastic at getting people to visit your Facebook fan page and then converting them into sales, focus on that. I was able to generate millions by becoming great at Google AdWords even though I had no SEO skills, no social marketing skills and virtually no other sources of traffic to my websites.
2. Realize It Is Not Just About Traffic
I meet countless affiliate marketers who only focus on traffic. Traffic is, of course, essential, but getting it is only half the battle. The other half of the battle is successfully converting that traffic into sales, leads, or whatever it is you are doing to monetize your site. By constantly tweaking my websites and using the “test and measure” approach, I was able to increase the average conversion rate of visitor to lead from about 2% to nearly 10% over about a twelve month period.
3. Acknowledge When it is NOT Working
Too many affiliate marketers get sucked into the dream of earning millions while doing nothing. Plenty of success stories exist to validate this possibility, but the reality is that the vast majority of affiliates never get anywhere close to that ideal situation. It is fine to keep testing new ideas as long as they do not cost much, but if you have spent thousands (or tens of thousands) of dollars and your affiliate idea is not yet profitable, you owe it to yourself and your family to try something different before you run out of money.
Jason Yelowitz is the author of The Bathrobe Millionaire and you can view his book and site at BathrobeMillionaire.com.