In today’s world, advertising your businesses and business ideas is a harder job than ever. Everything from Facebook to the rise of online advertising has changed the game when it comes to advertising.
So, if you’re a marketer or advertising head, you’re probably asking yourself what the best way of advertising in today’s world is. And that’s a great question that not many people know the answer to.
However, there are plenty of options out there. From Edmonton SEO to ads on social networks, the world is your oyster. We’ll explore ten of the most efficient ways to advertise your business ideas in the article below.
The online world is by far one of the most accessible and wide-spread avenues with which you can advertise your business idea. Anything from Search Engine Optimization to Facebook ads to Instagram ads are available to you if you know how to play your cards right.
If you want your business to grow in the future, it’s best that you learn how to tackle the world of digital advertising. As the smartphone continues to gain popularity around the world, that kind of advertising is going to be more prominent than ever.
The Old Fashion Way: Newspaper Ads
Sure, you might think that advertising in newspapers is dead, but that couldn’t be further from the truth. Even as digital advertising gain speed, the newspaper industry is still alive and kicking. There are therefore, plenty of spaces for you to get your ads up in everything from local newspapers to national papers.
Another Old Fashion Way: The Radio
Yes, another old-fashioned way of advertising that’s still alive and kicking is the radio. Imagine how many people you can reach as they are waiting in traffic on the way to work or home from school? There is still a large audience of people around the world who listen to the radio and you can reach them with your ads if you take the initiative.
Ads on the TV
TV ads may be a bit more costly than other avenues, but if you have the budget, you can reach an incredibly huge audience if you play your cards right. Americans and people around the world still watch TV at incredible rates.
Public Speaking Events
Do you have people in your company that are great at public speaking and can pitch your company’s business idea eloquently? Then you should start doing some searches of what public speaking events you can join in the near future. These events give you the opportunity to either sit on panels or chair a conference, which in turn allows you to get some coverage for your business idea.
Writing a Company Blog
One of the most up-and-coming ways for companies to engage with their customers and potential customers online is by developing a company blog. This is part of your website that is dedicated to articles related to the business niche you’re in. You can write or have other people write articles on anything at all!
By doing this, you will be building authority within your domain and more customers will have confidence in your business idea.
Flyers and Door Hangers
If the online world isn’t doing much for you, how about trying some good, old-fashioned flyers and door hangers to hand out? These are classic ways of getting people’s attention and will do the job, for sure.
Sponsoring an Event
If you have the budget available, you can even sponsor an event that’s being held by a local organization. You will have the opportunity to have your name placed on t-shirts, flyers, and any other materials being created by the organization. A great way to be advertised!
Word-of-mouth advertising is still one of the best advertising techniques out there. If you get one person to tell three people about your business idea and then those people each tell three people, you have a snowball effect that’s going to allow you reap massive benefits in the near future.
Guest-Blogging on Other Sites
While you might not want to have your own blog, you can work with other influencers and thought leaders in your industry to guest blog on other sites. Submit an article on a topic that you have knowledge on to another site that has tons of followers. You’ll be able to use their success to your advantage and watch the visitors flow to your site!
Advertising has never changed as much as it has in the past decade. From online advertising to blogging, there are tons of ways to get your name out there. It just takes a little bit more effort and digital savvy and you’re off to the races!