A Guide To Digital Marketing In A Rapidly Changing Digital World

In today’s world, digital marketing is the key to achieve desired branding and sales for your business. Only those businesses that adapt and change over a period of time are successful over a long run. This article is about understanding and leveraging digital marketing to help grow businesses.

What is Digital Marketing?

The term is pretty much self explanatory, it is advertising and promoting businesses through digital media channels. Media like websites, social networking sites, online radio, television, mobile and even electronically controlled billboards and transit signs are considered as digital media.

So, at the moment only print and direct sales falls outside the domain of digital marketing. Some companies even use the traditional print media to leverage their digital campaign by promoting, the website url, printing QR codes, and coupon codes for online purchases. However, digital marketing campaigns usually put most of their efforts on channels like search engines, websites, social networking sites and mobile.

Why Digital Media?

Businesses gradually shifting to digital marketing was always expected, however the shift to digital media is hastened by top marketing agencies, proactive business owners and customers alike. Any reputed marketing agency would like to show quantifiable results to differentiate themselves from the rest. So for them going digital is actually a dream come true. Marketing results through all digital media, be it websites, social networking sites or mobile ads, is much easier to track and analyze when compared to traditional marketing.

The marketing team will have complete access to every metric, like traffic generated, leads generated, conversion, ROI, EPC (earning per click), CPM (Cost per 1000 impressions) and so on. For business owners, this has reduced costs and increased the ROI drastically. Above all, digital marketing is highly flexible and can be used by businesses of any size and has helped to even the playing field.

Digital marketing has also benefited the end consumers, when they are looking for any goods or services, gone are the days of reading through a phonebook. Today the consumers tap their mobile to get all the information and hence digital marketing has helped the customers. So for most businesses today, the sales leads through digital media is far outweighing the sales leads brought through conventional means.

Forms of Digital Marketing:

Just like conventional marketing there are only two major forms in digital marketing, they are

  • Pull Digital Marketing: This involves targeting search engines, either through PPC or through organic SEO. This involves presenting the businesses website to those consumers who search for information. Leads and conversions are generally higher in this form of marketing, but it is also slightly expensive.
  • Push Digital Marketing: The advertiser or the marketer  sends out information or pushes messages to the end user or subscriber.  For instance channels like E-mail marketing, RSS feeds and SMS are considered as digital push marketing.

What Services Internet Marketing Agencies Offer?

Though the concept looks simple, digital marketing is not as easy as it sounds, it requires lot of skill and domain knowledge to run a profitable and effective campaign. It is always better to hire a reputed digital marketing agency. A reputed digital marketing agency can provide you with a comprehensive digital marketing solution comprising PPC campaigns, social network marketing, mobile marketing, email marketing campaigns, changing brand identity, web design and other internet marketing strategies. We highly recommend Long Point Digital. Long Point Digital provides a 360 degree digital marketing solution.

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