Network marketing, also known as MLM marketing, is something that has been around for decades. These days, network marketers use the World Wide Web to help them with their marketing efforts. In particular, they use their website as a valuable tool in the process.
The sad truth about some network marketers is that their sites are terrible! You may have seen some examples in the past. They are usually one-page sites (i.e. landing pages) that are packed full of spammy content.
The content tries to give you the “wow factor” but, in reality, all it does is make you hit the “back” button on your web browser! As the title of this blog post suggests, successful network marketing starts with a decent website.
Are you are a network marketer? Do you want to improve conversion rates through your website? If the answer to those questions is yes, let me explain to you why it is important to have a decent website.
People will want to visit your site on a regular basis
One classic example of MLM marketing is Avon. You know, the company that sells cosmetics? Take a look at their website. It’s a site that is quick to load, informative and easy to use.
And you know what else there is to love about their website? It isn’t stuffed full of spammy keywords and phrases! The Avon site is one that boasts millions of unique visitors each year. They set the bar high for MLM websites, and it’s something you should aim to do as well.
You are building a website for your target audience, not for Google. Search engines are wising up to the “black hat” SEO techniques that some would-be network marketers use. The last thing you want is for your website to get blacklisted by search engines because you’ve been naughty!
Firms like Ice Breaker BD are good at helping network marketers like you come up with decent content on your site. Let’s face it; not everyone is proficient at copywriting or web design!
People want to visit sites that work on mobile devices
It’s no secret that the smartphone and tablet sectors are growing at a runaway speed! Even people you think are least likely to own such a gadget have one.
They make it convenient for people to go online. Your website needs to be “responsive.” That is; it needs to adapt to different screen sizes on the fly, as it were. The days of building sites for just one screen resolution are long gone. If you don’t believe that is true, you need to head back to 1995!
Your site will get mentioned offline too
Last but not least, there’s also the offline factor to consider. Let’s say you hand out business cards to people and ask them to visit your site. If they do so and they love browsing it, they will mention it to others that may have an interest in the products and services you offer.
It’s entirely possible for network marketers to increase their team of sales reps offline through word of mouth. All because of their decent website!