Although traditional forms of marketing media, such as print, are still important, being on the internet is now very important for businesses. The internet gives you lots of free and cheap methods to advertise your business. By setting up a web presence, you make it easier for people to see and find your business. It’s not too difficult to set up your business online. To start with, a domain name for your website and email, a well-designed website and social media pages are all you need. Once you have the basics sorted, you can expand your web presence as part of your marketing strategy.
Your website is probably the most important part of your web presence because it establishes your presence at a basic level, but with all the essentials. Your website should be easy to use and correspond with your brand. It’s simple to use a ready-made template as a base for your new website, or use a service similar to HyperCube Design to have one designed from scratch. At the very least, your website should have a home page, about page and contact page. Use the site to let customers know who you are and why they should trust you. Make sure to include contact details, and perhaps even a map to your location if you’re a local business. Your website and email should have a professional domain name.
Blogs are a great help with SEO (search engine optimization) and attracting customers to your business. You can host a blog on a separate site or integrate it with your website. If you host it on another site, make sure to link back to your main website. Using your blog to host content related to your business shows that you know your stuff. It also keeps your web presence updated and constant. Use your blog to post a steady stream of content, talking about your industry and your products. People love guides and advice, so that’s a good place to start.
As you start getting visitors to your website, you can lead them towards a sign-up page for a newsletter. You can use mailing list clients like MailChimp to help you manage your newsletter. Once people have signed up, you can send information straight to them instead of waiting for them to come to you. You can put offers and promotions in your newsletter, especially for your loyal customers.
Everyone raves about social media but don’t rush out and sign up for every single channel available. Look carefully at different social media websites and decide which ones are best suited to your business and customers. It’s best to choose two, or perhaps three maximum, to focus on. Facebook will allow for longer posts and combining text and pictures. Twitter is good for short, frequent updates. And picture-based sites like Instagram and Pinterest are great for creative companies. Share your blog posts and link to your social media accounts on your website and newsletters so your web presence comes together.