Marketing is essential if you want to spread the word about your business. However, you might worry about the environmental impact of some of your advertising efforts. If you’re a company that aims to be as green as possible, you can still market your business efficiently. There are lots of methods you can use to promote your business while being eco-friendly. For example, doing things online as much as possible will help you to avoid using too much paper. Just a few changes could help you save money and be kinder to the environment. Make your marketing greener by using the suggestions below to get started.
Use Email Over Mail
Doing all your marketing in print will cost you a lot of money. Not only that, but it’s not a very green thing to do. It also means you’re behind the times, since most businesses now do a lot of advertising online. If you want to widen your audience, you need to use online marketing techniques too. Sending out emails to customers instead of mailing them is one of the first steps you can take. During the holidays, send them business Christmas ecards instead of physical cards. Conduct your internet communication online too. Try not to print anything you could attach to an email.
Use Lasting Promo Goods
Instead of handing out flyers and putting up posters, there are many ways you can promote your business without paper. Promotional items ranging from pens to mugs and clothing can be useful. Every time someone uses them, they’re reminded of your brand. And they last a lot longer than a piece of paper would. You can find lots of items that are cheap to produce, so you can give them away for free or perhaps sell some more expensive things.
Use Recycled Materials
If you do use print marketing, using recycled paper will help you to be greener. Although you’re still using paper, you’re making use of materials that have already been used before. You can use recycled paper and card for many applications, from sending out letters to putting up posters. You could also make sure that you use marketing companies who make use of recycled materials too. You’re not always entirely in control of your marketing, so choose to work with other businesses that are eco-conscious too.
Use Fuel-efficient Vehicles
You might not think of it that way, but your company vehicles are also a form of advertising. If you have your branding anywhere on them, people will associate them with you. Using fuel-efficient vehicles is another way that you can ensure your marketing is green. People will see them as you drive them around, and will connect an economical choice of vehicle to your brand. You can even make it clear by using a green logo or writing on your vehicles that you save fuel. It will also help to save your company money.
Every aspect of your business can be green if you want it to be. Use these tips and you’ll have a more eco-friendly company.
Image Credit: Gui Seiz