Energy workers need high quality traffic to their website simply because their niche market is so unique and defined that it can be hard to make a site profitable. The reality is that energy work is not a common field, despite its growing popularity. Unlike some niche markets that can be drawn across the board, the energy niche still sometimes struggles for recognition.
Traffic must consist of people who are actually interested in learning and excelling in the field. If you’re popping up on search engines and are not yet developing a real profit, it is most likely that your traffic is there looking for information to debunk the energy industry. Thus, you may be pulling in traffic but certainly not the right kind.
Content that brings in new traffic is one of the most paramount elements of developing a profitable website. If your content is not able to attract more than a few clicks here and there then you’re not developing your content fully enough. You also have to remember to add content on a regular basis. Without doing enough updating of your content you’re bound to find that your traffic stream is not only too low but unsteady.
Work a crowd when you have to. Interestingly enough many energy workers are in the closet when it comes to their website, especially when primarily employed elsewhere. If you aren’t excited about your website you can’t expect anyone else to be. Let people know. Leave business cards in appropriate businesses and cafe’s. Allow your website to be seen. While your local contacts may not give you lots of traffic, word of mouth can do a lot of good when you’re trying to develop a larger interest.
Use social media. The more you start to value the social media the more you will see exactly how it will play into your business plan. In reality, social media has become one of the most powerful resources you have at your fingertips.
There are most likely more social networks and “business” social networks than you are aware of. You could easily develop a following in just a few days that you could learn to develop into thousands.
High quality traffic will literally turn your website around. Of course, you want to be able to maintain reasonable and steady growth in numbers. When you do something to drive your numbers up, take the time to track what you did and the overall effect it had on your traffic. This will help you tailor your future actions toward even greater success.
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