Does Blogging Benefit Search Engine Rankings?
Yes is the answer, if it is done right. Blogging does benefit SEO, or search engine optimization.
First of all, you never want to blog with the pure intention of getting a search engine to pick up your link. The reason for this is that if you post poor content that doesn’t benefit anybody, surfers are not going to hang around long enough to see what is on your website. Blogging can, however, be a massive benefit if it is done correctly and done with the intent of offering helpful or useful information for the people you are hoping will find it.
What Is A Blog?
A blog is simply a diary or journal online. Initially used solely for this purpose personally, it has now expanded into purposes of business for its simple internet informational use. Many companies use it as a means to spread word on their business, what is new, what is going on, and what their customers or clients may find useful. For example, a fitness trainer might post information relating to fitness and health, and a producer may post on his or her pending projects. There are plenty of uses, and along the way, someone decided to use keywords and utilize SEO this way as well.
Blogs Rank High In Search Engines
One thing that’s very interesting about using a blog to include SEO is that blogs tend to rank higher than regular websites in search engine results because of how frequently they are updated. This is one of the big things that can get your blog pulled up faster than your website. There are a number of free blogging websites, and like anything else, if you type “free blog space” into your favorite search engine, you’ll find a good one quickly. You might use your own website space to host your blog or use the blogging site’s space.
Is It Easy To Run A Blog?
It is extremely simple and fast to start your blog and it only takes a moments to go from typing up your thoughts into a blank document to getting them out there on the web. Blog sites easily operated by using a straight forward CMS (content management system) style admin interface – if you can use simple software like Microsoft’s Word you can run a blog. Another key factor in offering valuable content on your blog is that it is much more likely that someone will link back to your blog if they find it helpful in some way. This will also increase your search engine rankings. SEO is very well used on blogs and you can definitely benefit from this method of marketing.
The author works in the website design industry and is based the UK. He successfully uses the services of SearchWatch, a UK PPC and SEO company for all his search engine marketing needs. SearchWatch can be found at: http://www.searchwatch.co.uk