Local SEO (search engine optimization) has become more of a challenge for small business owners over the last couple of years. With the ever changing algorithms with Google, small businesses need to find new ways to target their local audience. With over 97% of local consumers searching for business online and via mobile devices, small local businesses, need to optimize their marketing with useful and relevant content, specific to their local audience.
Are you scratching your head, wondering how this can help with your local SEO? First and foremost, you as the business owner, MUST learn to think like your consumer. You MUST answer their questions. Your content writing should contain both of these aspects. The information presented below is “outside the box” content writing for small businesses that want to improve their local SEO. It may sound like a crazy idea, but give it a try – you may be surprised by the results.
Local laws and ordinances
Add content to your website or blog regarding local laws and ordinances that pertain to your business. For example, if you provide remodeling services and in the areas you market to, you must have local permits and follow specific regulations, write about it. Many local consumers will be asking the same questions you will cover in your article. You post the article with the information and when you consumer does a search asking questions, your article will appear at the top of the search list with the answers.
Who is the industry leader
How many times have you done a search online and started it with, who is the best, for example, SEO Derby? Right, probably a lot. Your consumers are typing in searches asking, who is the best plumber in my town, who is the best web designer in my town, and so. Write an article reviewing the best companies in your area that provide your service. One catch – do not include yourself on this list. Only include your top competitors. Why? Because you and your article will seem more trustworthy and genuine if you do not include yourself. When you write this article and the consumer does the search for the best plumber in my town, your article will appear at the top of the search list, taking them to your website.
Now these two suggestions may seem a little unconventional, and you would be right, they are. However, if you are trying to get to the top of your consumers local searches, this is the way to get there. The key is writing this compelling content to attract them in, and once they are on your website – you MUST have the best website out there to keep them there and consider you for their need.