Every business owner knows the importance of having a website. In a nutshell, websites are online homes for any enterprise. They can get accessed by people 24 hours a day, seven days a week. Growing numbers of company bosses set up e-commerce platforms that allow customers to buy online.
But a surprising amount of people don’t understand why they need to have a mobile-friendly website. After all; mobile browsers can resize websites to fit into a particular screen size, right? Sure, that’s true if you love zooming in on everything!
If you’re unsure whether a mobile-friendly site is needed for your business, let me give you some reasons why. And I’ll also tell you how you can make that happen without spending a fortune! Here is what you need to know:
Most people use a smartphone to browse the Web
It’s no secret that more of us are using our iPhones and other smartphones to go online each day. They provide convenient methods for us to surf the Web, buy stuff online and keep abreast of the latest news where we are.
If someone is searching for a solution to a problem, they might come across your website. For example, let’s say someone is trying to find a company that sells computer printers. If that’s what your business does, it’s likely they will visit your site to check what you’ve got on offer.
Now let’s imagine that your site isn’t mobile optimized. Imagine how annoying it will be for the site visitor to zoom in on the content. To be honest, most people will just tap the back button in their browser and visit another site instead.
If you want to avoid that action happening, you need to make your website work well on any device. The good news is that you can use mobile website builder to achieve that goal. You don’t need to hire any expensive web designers to do the work when you can do it yourself!
Google penalizes sites that aren’t mobile-friendly
Everyone knows that Google is the most used search engine on the planet. Like them or loathe them, the “Big G” is here to stay. It’s also a well-known fact that website owners often have to make changes to their sites for SEO purposes. In case you wondered, SEO stands for “search engine optimization.”
One topic that has a lot of website owners muttering under the breath is how Google penalizes sites that aren’t mobile-friendly. If you have two websites and only one of them works well in a mobile browser window, which one do you think Google will promote more in its search engine?
Aside from the layout aspect, another measure that search engines uses to assess priority in results pages is website loading speed. People using mobiles to browse the Web will often do so using a mobile data connection.
If your site is slow to load over 3G, for example, it isn’t mobile-friendly. So, now that you know the importance of making your website work well in mobiles, it’s time to make some changes!