The wonderful world of search engine optimization can also be a pain in the butt for online marketers. The rules of SEO seem to change all the time, making life hard for people to avoid getting stung by search engine penalties.
One of the top ways for people to increase the visibility of their sites is to work on link building campaigns. In a nutshell, this is the practice where people get external websites to link to relevant content on their blogs or sites.
You might think that getting that done is a simple process but it’s quite complicated. In today’s blog post, I will give you a few tips on how to avoid making epic link building mistakes. Don’t worry; you can thank me later!
Don’t get spammy sites to link to yours
Many SEO geeks have an obsession with domain authority. It’s a metric that people use to define how popular a website is, and replaces the old PageRank algorithm. In general, the higher your “DA”, the more prominent your site might be for certain keywords and phrases.
I’ve seen many cases where links are added from high DA websites. But, search engines like Google penalize them because they are nothing more than spammy link farms!
Always keep an eye out for where your links get added from. The last thing you want to do is a die a death by association!
Don’t participate in link exchanges
There was once a time where link exchanges were popular on the Web (back in the 90s, in case you wondered). Websites would serve banner images linking to random link exchange member sites.
Nowadays, taking part in such a strategy is just plain dumb! First, the sites those banners or links get put on are usually unrelated to your niche. And, second, it’s a surefire way for your website to get blacklisted by search engines like Google!
The key is to get links to your site from other websites that are related in topic or theme. A medical blog linking to a landscape gardening website is a big no-no when it comes to search engine optimization!
Forget about “nofollow” anchors
Any link is good, right? Wrong! Did someone tell you to post lots of comments on people’s blogs?
And they did also tell you that adding your URL in the comment will add some much-needed link juice to your site?
If the answer to both questions is yes, you need to stop believing what that person tells you! Anchor links with “nofollow” mean that search engines will avoid crawling the link destination.
I read on http://www.resultsfirst.co.nz that it won’t prevent humans from following links, of course. If you want to increase your site’s domain authority, filling the web with “nofollow” anchor links isn’t the way to do it!
Don’t pay for inbound links
To make a site rank high, some people pay website owners in exchange for a link. While that’s a strategy that might work, it’s usually just a waste of money.
Instead, concentrate on building links by engaging with blog owners, for example. By following the above tips, you can ensure you won’t build links the wrong way!