Google has shaken things up in a way that many SEO gurus would not believe. The post Panda and Penguin world is set to be a very different place. Suddenly, marketers believe that they can never use links in their text again. Let’s face it, this is untrue. What’s more, it panders (all puns intended) to Google scaremongering.
When it comes to keyword research and link building in the post-Panda and Penguin world, there are some things that you need to be aware of.
Panda and Penguin: Out With the Old and In With the New?
Exact match. Anchor text. Paid links. These are all said to be less effective in our new world. But, this isn’t necessarily true. When it comes to ranking, keywords are a vital role in the link building process.
Keywords and link building is a vital part of SEO. This is not set to change. You need to make sure that you are using the right research. Endeavour to use the correct kinds of keywords to make your search more Google-friendly. Websites That Sell has stated that keyword research is fundamental to SEO and always will be. So, the changes to Google will have an impact. But, this is to a lesser extent.
The importance of effective keywords is set to be a mainstay in SEO for a number of years to come.
Keyword Analysis and Research
The process of building links is more complex than ever before. But, keyword analysis can be made easier with this process. You need to ensure that you are using the right keywords in your content. Whether this is written content, in terms of blogs or whether you are writing meta-tags and descriptions, you need to be using the right keywords. Agencies and web tools can help you find keywords with ease. You don’t have to spend hours pouring the internet to find out more.
Of course, you should avoid keyword stuffing like the plague. No one keyword stuffs anymore. So, consider the density and lightly sprinkle your text with a keyword or two. In a world dominated by penguins, pandas and hummingbirds, this is important to your SEO success.
Why Keywords and Link Building Are Important
Studying keywords is essential to your success. After all, you need to tap into the mindset of your customers and why they are looking for certain things within a search engine. Keyword research can help you find out what people are looking for. You can find out what they want answers to. You can figure out what they are buying and where they are looking for these goods. Once you know the keywords that work, you can start producing content that ties in with this keyword. Avoid exact matches and ensure that you are using keywords and links lightly.
Rely more on keyword and their synonyms in your content. You don’t have to use keywords in the anchor text in a post Panda and Penguin world. It may be tempting to stick to the old ways of producing content that is SEO-friendly. But, in order to gain recognition in Google, you need to play to their new rules.