Link Pyramids – Is it an Effective Link Building Strategy?

Link Pyramids – What is a Link Pyramid?

Link Pyramids are nothing but one of those fancy terms used by SEO experts to sell more of their services. Link Pyramids have been in existence for a long time now, and only now it is being marketed by the SEO experts. Even when link wheels were popularized by the SEO experts, link Pyramid was better performing, and the experts kept it to themselves. Building a Link Pyramid is not a rocket science, and any sane internet marketer will develop his own version of a link pyramid.

Let us understand the logic behind link pyramid and how it came in to existence. You have your main site, let us name it as ‘money site’, so to get better off page SEO for your money site you need to get back links. Let us assume that you create back links for your website from three different sources. Now you have back links, but your back links don’t have any authority so they will not be indexed soon. Now to counter that you create back links for your back links and then ping those second level back links and get them to be indexed. Now the back links for your money site will have more authority and your money site will get best SEO value.

Link Pyramid – Link Building Strategy

The professionals will keep telling you that you need technical expertise to build good link wheels and link pyramids; don’t worry that is just a marketing ploy by the SEO experts to sell you their services.

There is no doubt that you need good back links to your site. Links can provide traffic that your site needs and also help to improve your SEO score and Google Page Rank. Overall back links will improve the value of your site. However Google and other search Engines looks at the links with the highest authority and will not give much value to weaker links that come from blog comments and forum posts. Now you know what a link pyramid is (the concept of building back links for your back links), the important thing is what elements should be used and in which order.

By arranging the elements of the Link Pyramid in a correct way can provide your site with the mixed bag of links which the search engines love. Link Pyramids can be constructed with any number of levels, however the most effective and optimum is going for a three level Pyramid with Pinging and Indexing of the Level 3 Links. So let us finalize our strategy for Link Pyramids by restricting them to a 3 level Link Pyramid with Pinging and indexing.

Link Pyramid – Elements of Link Pyramid

The important elements of a link pyramid are

1) Web 2.0 Properties
2) Social Networks
3) Social Bookmarks
4) Article Directories
5) Press Releases
6) RSS Submissions
7) Video Submissions
8. Forum Profiles
9) Blog Comments
10) Pinger

Link Pyramid Strategy


1) The top level is obviously our money site, this should have links from web 2.0 sites, social network sites, press releases and Article directories.
2) The second level links (that is the pages we created in web 2.0 sites, social network sites, press Release Site and Articles in Directories) , form the most important part of the Link Pyramid. The Second Step is to create links for the second level.
3) The Second level pages should get links from RSS submissions, Forum Profiles, Blog Comments, Social Bookmarking or even video submissions.
4) Once your third level of links are created, it is now important to energize those links, and we should use a good indexer and pinger to ping and index the third level back links.

While all the other steps can be done manually, you will need a good pinger to ping the third level sites. There are free pingers available which you can download and use, you can download and use, but you need to fill it with a list of good ping servers.

Energize the Links of your Link Pyramid

Here is simple way to create your feed and ping all your sites and back links of your Link Pyramid for free. Open and login with your gmail id. Once you are in, follow the video to create a feedburner feed and then ping the site feed in all the top ping servers. You can do this for your back links as well (some may not provide you with the feed). If you are running a wordpress website, the default feed url that you need to input in feedburner is

You can automate the entire Link Pyramid building through good automation software, there are some very good software available. My pick is Rank Builder, it is a very powerful tool and extremely easy to use. You can download Rank Builder here and can learn to use Rank Builder to build your Link Pyramid

If you want a free consultancy for your website on building Link Pyramids, then contact us with your details through the contact form

Categories: Link Building

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