Search engine optimization is the process of making a website visible in the search engines by enhancing the code on the website, making it look visually appealing and increasing offsite links that point to the website. It’s actually a lot more than that, but onsite optimization makes up the majority of all SEO efforts. So, what exactly are the main things to edit or change to effectively increase the search engine optimization of a website? Let’s find out.
Page Titles – The title of the page is very important to SEO, as the title of anything lays the foundation of what to expect.
Page Content – On page content refers to the elements on the front end of a website, including all textual content, images, videos and things of that nature.
Meta Descriptions & Keywords – Meta descriptions describe the page’s content and provides an opportunity to influence how your web page is described in the search results. Keywords are the main keywords you are targeting for a particular web page.
URL Keyword Structure – URL keyword structure is an important part of search engine optimization because it helps dictate keyword usage within the URL name. A good URL structure will separate products, information, themes and so on.
URL Page Structure – URL page structure is planning out the pages of the entire website to be logical and clear so the web crawlers can easily identify the structure of the site.
Page & Site Navigation – There is a huge shift towards user experience optimization on websites. That means that information and ‘action-taking’ activities must be easy to figure out and can be quickly retrieved. Having to navigate six steps deep to accomplish a task or get information isn’t going to work today.
HTML Sitemap – An HTML sitemap is a text version of your sitemap that is a bulleted outline of your sites navigation, with anchor text linking to each page.
XML Sitemap – An XML sitemap is a file that lists all the URL’s for a website. This sitemap enables a webmaster to inform search engines about URL’s on a website that are available for crawling so that they are included in the search engine’s database.
Anchor Text – Anchor text is a link in a website, but the clickable text, otherwise known as anchor text can determine the ranking that the page will receive by search engines. For example, proper anchor text might be ‘dog grooming’, not ‘click here’.
Image ALT Text – Image ALT text is just a fancy way of naming images on a website. Since search engines can’t see images, they can only read the code. If the site is about dog grooming and the images are named ‘dog grooming’, that helps the site optimization compared to the images being named ‘images’.
Header Tags – Header tags are part of the HTML language that defines headers or ‘important sections’ of a website. It’s like a title to a chapter in a book. A header 1 tag, or H1 tag, is more important than H2 or H3.
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Gerek Allen is a Digital Marketing specialist for small to medium sized businesses.