No matter how good your product or service is, without proper marketing your business is bound to fail. Large corporate spend millions every month purely for marketing, they also have the option of hiring reputed agencies to handle all their marketing campaigns. However that is not the case with the small companies; the small players should rely on cost-effective and innovative marketing methods to compete with the big players. One such cost effective channel that is cheap as well as effective is the social media.
Companies today can make use of social networking to gain access to a greater constituency of prospective clients and buyers. Top social networking sites like LinkedIn, Facebook, Twitter, Flickr, Pinterest and YouTube get over five million unique users everyday. Hence no business today can afford the luxury of ignoring social media marketing. Social media marketing for your business is an attractive proposition as it offers a huge traffic potential.
This is vastly better than mainstream marketing or PPC because it is a low cost investment and in addition to providing direct traffic these links provide SEO value to your website. Several case studies prove that the links that go viral in social media also ranks highly in search engines. Most search engine algorithms today take social signals in to account while ranking the websites.
However managing a social marketing campaign is not very simple, there are several factors that you need to consider before running a campaign. Social networks also provide your business with a lot of credibility. People would tend to buy products/services from businesses that have a huge follower count. If your social profiles have a good number of following, then it will add to your reputation and will also make new visitors follow you.
It is not easy to get a lot of followers right away, it takes good amount of planning and creativity to create the initial follower base, and over a period of time the follower count will increase exponentially if you are innovative. Of all the social networks, the biggest and the most effective is Facebook. It may be hard to get the initial ‘likes’ for your fanpage, however you can buy Facebook likes cheap from some trusted service providers.
Social media marketing is never stagnant and it keeps evolving. However please bear in mind the following rules while you start off with social marketing.
- Never overdo it. People will be happy to see an informative update, however they will consider your updates as spam if you over do it. Overdoing it will lead to a decreasing follower count as people will unsubscribe.
- Follow the network rules. Every social network site has a set of rules to be followed, never break those rules and cross the line (as mentioned in their terms)
- Creative and Innovative content. This is the key to success in social marketing, you need to provide people with really interesting content.