The success of a business depends on the management, rules implemented and of course, the different strategies applied for marketing.
Facebook marketing strategy is one of the most widely used marketing strategies today because not only is the registration free, but there are over half a million Facebook users today thus making it an effective way of communicating with your target audience. I have established my own business long ago but thanks to the technology that we have today, publicizing and spreading the word on my products and services is made easier.
Uploading photos and videos
Another good thing about Facebook is that uploading pictures and videos us easy. We all know that a captivating image can catch the attention of people and can convey the message that you want to relay to your customers, so why not use it to your advantage? If you are an online seller, you can upload pictures of the products and services that you offer so that the only thing that your customers will do is click on the picture, check the price and fill up the order form if in case they are interested in making a purchase.
If you want to catch the attention of your target market, be creative and think of unique pictures that only you can offer. Always keep in mind that a lot of people are interested in seeing how a chef does wonders inside the kitchen or behind the scenes of a photo or movie shoot. Besides, most Facebook users check photo updates first so if I were you, better take your camera and start taking pictures now.
If you are more of a big company, owns a brand or an endorser of celebrities, you can make Fan Pages instead. This is specially designed for organizations, public figures and other big entities to make their presence felt in Facebook. It is up to you on how to share information with your fans. You can upload videos and pictures, update your status every now and then, and host discussions to make your page more interesting for your fans. The page is also accessible to everybody and this can help you create a long term relationship with your page’s fans, avid readers and target customers.
There are a lot of things that you can do with your Facebook account besides uploading pictures from your recent vacation or updating your friends with the new computer you bought yesterday. If you have your own business, make the most out of this free marketing tool.
Category: Social Networking