Making a Twitter background is a good idea for a number of reasons.
First off, a custom background separates you from other Twitter profiles which use stock backgrounds which come with Twitter. Someone is unlikely to remember a profile which they came across which uses the stock sky blue background which comes as a default, but if you have your own background which you designed yourself which has a picture of you and your company logo, they’re more likely to remember that and associate it with you.
Setting up a Twitter background also looks a great deal more professional than a default background. Having a background which has your picture or business logo on it impresses upon everyone who sees your profile that you are a serious marketer and Twitterer, so much so that you went to the effort to put together your very own background.
This also encourages people to follow you if they were on the fence about it because again it shows that you are an invested Twitterer who likely takes their tweeting seriously and frequently puts out good content which they are proud of.
Now let’s actually look at how to make a Twitter background for free.
First off, open your favorite graphic editor of choice. I like Adobe Illustrator myself. You’re going to want to create a template which is somewhere in the neighborhood of 1500 x 1000 pixels which is width by height.
I like to make a gradient as the background color so that the right side is the solid color and it fades to white as you proceed left. The reasoning for this is because the left side of the profile is where we can display our picture, our logo, and even advertise for our website or other social network URLs.
For example, I have my Facebook URL as well as my link in URL over on the left hand side of the screen. Something to keep in mind is that you probably shouldn’t go any further than 150 pixels in with your graphics because this is where your profile will begin to overlap when someone is logged into Twitter.
When they are not signed in they can see up to 300 pixels in from the left, but that doesn’t help you when someone is already signed in, so I stick with 150 and know that I’m covered either way. I also recommend staying above 500 pixels down because anything below this will get cut off.