Video marketing has become one of the latest crazes for ways to attract people to your website or affiliate program. Video and other social media venues have become the wave of the future for marketing products and services. This has to be obvious to anyone not living under a rock, You Tube for one, has [...]
Pay per click (PPC) advertising is used to bring traffic to your website and when marketing strategies are aligned correctly, this type of advertising can greatly benefit your online business monetarily! The process works as follows: 1. You set up an ad account with providers like Google AdWords, Microsoft adCenter, or Yahoo! Search Marketing. 2. [...]
Optimization of a website, or a single web page, for search engines is a practice that is becoming increasingly popular. It is important for your website to appear at the top of the search results because only then you will have more visitors to your website. It could bring a massive change to the success [...]
As any good webmaster knows, a site without traffic is useless. While it is relatively easy to create a website, getting traffic to a site is a bit more challenging. Submitting the site to various search engines is important; however, this is time consuming unless a person pays for an automated search engine submission service. [...]
A few days ago I received an online survey in my email inbox and happily went through and answered a bunch of questions about TV viewing habits. I didn’t receive any money for doing it but there are different companies on the internet who do pay money to learn your opinions and habits, but could [...]
For a lot of local Canadian companies establishing a pay per click campaign that is profitable, providing a high return on investment on their marketing spend, and steadily bring in leads (or sales for that matter) is more challenging than it needs to be. While there are many little things that you need to get [...]
For some, the sheer thought of getting started with Google AdWords makes palms sweat and knees shake. The somewhat steep learning curve all too often results in ineffective campaigns with little return on investment; a big no-no for freelancers and small businesses with limited financial resources. And yet, if you spend just a bit of [...]
(1) Create a Direct Response Website, with the minimum number of pages possible (e.g. an Index Page, a Contact Page, and an Order Page). (2) Make sure your sales copy is positive and inspiring – people buy things because they want to improve their lives. (3) Identify a problem and show people how and why your product or service solves [...]
The first step in the preparation process is to have your initial website properly prepared. Please pay attention to the word “properly.” Google has very definite guidelines for websites so reviewing their Terms of Service is crucial to being accepted into the program. If your website does not fall within their established guidelines it [...]
A very important element in the rapid adoption of AdSense is that it has been very easy for publishers to get the ads on their site as quickly as possible. Integrating AdSense in your website takes only a few minutes, and you can be on your way with one or more nicely integrated [...]
