An e-mail list is quite literally the most valuable resource which you can have associated with your website. Not only is an e-mail list the absolute best way to forge and develop a relationship with the traffic which comes to your website, it’s the most lucrative form of traffic which you can have for your website.
If you have not already done so, sign up with an e-mail marketing software provider like AWeber or Get Response and create your web form to be placed on your website so that people have the ability to sign up for your e-mail list.
This article, however, is about how to get subscribers and increase your sign-up rate on the traffic which comes through to your site.
First, make sure the you have a sign-up box on every single page of your website. You never know when someone might get the urge to sign up for your list after reading content elsewhere on their site, you always want to have that option in place should the mood strike them.
You should also have an incentive in place as this is the best way to convince people to sign up for your list. Your incentive is something free which you are giving away in exchange for someone signing up for your e-mail list.
For example, I give away a free e-book on my site which details everything you need to know about making money online through online and affiliate marketing. I put a lot of time into this book and believe in its quality, and that incentive plus the fact that I’m giving it away for free motivates a lot of people to sign up for my e-mail list.
Next, you should list right on your sign-up form what exactly a potential subscriber can expect when signing up for your newsletter. You can list this in bullet points and let them know that you’ll be sending them regular newsletters.
You should also obviously mention the incentive would you are giving away on your sign-up box. Talk about about what your incentive is and what your new subscriber will get out of it when they sign up.
Also important is to advertise your e-mail list wherever you advertise your website. This means putting a sign-up form on your Facebook account, for example. There are even additional ways to promote your mailing list on your website which can yield amazing sign-up rates.
I’ve barely scratched the surface when it comes to how to get subscribers and really maximize your opt in rate when it comes to the traffic which you receive. To learn the other various methods of promoting your e-mail list, additional tips for getting people sign up, and more advanced e-mail marketing techniques, click on this link for how to get subscribers.
OR, for a complete email marketing tutorial which covers everything from maximizing your sign up rate to the best email software provider, click on this link for email marketing 101.