Anyone who has subscribed to any of your sites where you publish content or any auto responder lists, want to know when to expect more content from you. Being consistent and on time with your publish is critical. The frequency of providing this content is critical to the reputation of your online business. So how do you decide what to print and how often?
The great thing about the internet is that things change so fast. The worst thing about the internet is that things change so fast. Being relevant is the key to being a trusted source on the internet. And as an internet marketer being timely with great content spells success for your online business. As a successful business owner remember, it is your job to stay on top of providing High Value Content (HVC) in a timely matter to your followers.
Deciding when, how often and what you will print a challenging task even for seasoned online business owners. Below you will see the pros and cons of each question:
1) When should I publish?
You must know who your market is to determine when to publish. Remember you want to be the one seen first in their in box. If you market is full-time work from home business owners then being at the top of their list can be done at about 9:00 local time. If they are employed then around 6 PM is the best. Do not forget about the mobile marketers that will be picking up your messages on the go.
2) How often should I publish?
All of us start out gung-ho and are going to write 3 content pieces a day, 7 days per week, 52 weeks per year until real life sets in. The good news is that our followers no matter how avid we are do not want to hear from us daily let alone 3 times a day. They have lives too. Once a month is not enough and you will be forgotten before the second month ends. Bi monthly might be a good idea but be prepared to talk about more than one subject per mail out. Weekly will allow you to stay in their interest group. I prefer 3 times a week myself. This way as the news cycle changes and products launches, I can relevant. If a major world event happens in between my schedule I can still expect my prospect to open the email.
3) What should I print?
Stay laser focused on what your list wants to hear about. If your list is about selling candy bars then do not write about the weather without showing how it relates to candy sales. Give them what they came to see. Also, give them a chance to sample your other products just simple short pitches without being too “selly”. You still want to be able to cross sell but you can not confuse your customers.
Above all else give them a reason to come back and see your emails. You want these people to be on your list for a long, long time.
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Who is Mike Gordon?
Mike Gordon is a successful business owner and business coach with over 40 years of successful entrepreneurial experience under his belt. Mike can be found at his blog http://www.whoismikegordon.com Mike is currently working with all types of businesses and businesses owner to strengthen their internet marketing strategies. For more success secrets sign up for updates from http://www.whoismikegordon.com
Category: Email Marketing