Today’s marketplace is exceptionally competitive. With the economy in a downturn and a lot of customers tightening their belt, it becomes more important to stay on top of the minds of your customers. Instead of cutting down on marketing, you need to be more aggressive in promoting your products or services so you can keep customers interested in your business. But you have to do all that without making a run for you money. The question now is how do you do this?
A simple answer is the postcards. Over the years these cards have been trusted by business owners when staying in touch with their customers. They can be produced in less cost without having to resort to spending more than you bargained for. When used properly, these cards can provide you great opportunities to achieve all your goals. Here are great pointers in making use the postcards in your marketing campaign:
1. Send them to qualified customers at least seven times. The common mistake of customers is to send their cards to new customers and then stop after just one mailing. If you want to get positive results, it is important that you send your cards to the same target customers several times provided that you have an enticing offer. Think of it this way. If you received an interesting ad you will tell yourself to check it out later, only to forget it after a day or two. You would entirely forget the offer and move on with the next exciting offer you receive. This is the reason why it is important that you send your cards several times before you can expect to get results. At most, it may take up to seven mailing before your target customers are willing to check you out and buy your products.
2. Follow up in target customers. Again, simply sending your cards once is not enough to convince people to do business with you. You need to be proactive in your campaign and follow up on your customers. Call them after a meeting or conversation or send them your cards weekly or monthly. Send them your latest offerings, incentives, and promos through your postcard. This is surely a great way to entice prospects to do business with you. It is far better to get a small percentage of your current customers to make repeat purchases throughout the year than constantly convince new prospects to do business with.
3. Take care of your loyal customers. One good way to build a good customer base is to keep your current customers happy while attracting new customers. Send your existing customers with offers and promos available only to preferred customers. This will show them how much you value them and might consider buying from you again. Make your customers feel good and you can be sure to create a special bond with them. A bond which can even encourage them to refer you to their friends and family.
It does not take a lot of do postcard printing. When done effectively, you can inexpensively communicate your message to your customers in the quickest and easiest manner. Postcard are a powerful marketing tool, so if you want your customers to keep coming back to you, consider including these cards in your marketing program.