The most important thing to remember when you use local SEO services to make your website work for you is that the resulting information must appeal to both the Google spiders and any human beings who might pop in for a visit.
Each page has to be coded so that robots can understand it but also well written and easy to navigate by your potential customers. You need to look at the format, the coding, the content and the wording.
Once you’ve done that, you have to ensure that both Google and your customers can find it by getting it onto the front page of the search engine results lists for your area.
Statistics have shown that most customers will buy from businesses within five miles of their homes and the change in the Google algorithm to begin weighting local companies over national or global entities has had huge repercussions for search engine optimisation.
Suddenly, domains containing both keywords and geographic locations in their url have become very important. But, don’t despair, it’s not the end of the world if you have an address that reflects your business name, particularly if that brand is well-known in the area. Local SEO Services are all about ensuring that your website is optimised for the most significant keywords relating to your brand or niche and persuading the search engines to identify your pages as the most relevant location in your neighbourhood.
A great way to do this is to claim and then optimise your Google Places page, ensuring that you complete all the relevant sections with as much useful information as you can.
However, some businesses have not been around long enough for Google to have recognised them and set up a page on their behalf. If this is the case, you can either create one manually or utilise a citations strategy to nudge the sleeping giant into noticing you. Another condition of the most recent Google algorithm updates is the importance of Activity, Backlinks and Content. Your website must have quantity and quality in all three areas – with keywords being crucial to all three. Good content encourages other sites to want to link to it, as well as inviting readers to comment and share.
Which brings us, finally, to Social Media. Google has now announced that this is the missing link to its previous triumvirate of necessities. Delivering content to interested parties and sending this targeted traffic back to your website to complete the circle of activity.
Local SEO Services and Social Media are crucial to getting your business website noticed.