User experience optimization is the art and science of analyzing and testing a website to increase interactions and conversions with a business’s online brand. UX, as it’s also known by, strives to increase the level of happiness and excitement on how the user feels when interacting on the site. In this article, I’m going to give you five user experience optimization best practices that will give your business’s website maximum results.
1. Professionalism of design
In today’s world, quality counts. Whether you like it or not, you are being judged by the quality of your website and the quality of your design. People are accustomed to good websites and they cringe when looking at bad websites. Therefore, it’s crucial that you invest in your site and make it look professional with a high quality design. If you don’t believe me, think about what sites you visit the most versus sites you’ll never visit again.
2. Clean, concise layout
No one likes clutter, so if your site is clean and concise and easy to use, then you have a much better chance of succeeding with getting conversions on your site. Today, it has to be simple and easy to understand. Don’t over complicate anything.
3. Organization and clarity
Human beings are logical in nature (at least we like to think so) and we want websites to be logical and ‘make sense’. Having a website that is both organized and clear will keep the user engaged and will psychologically compel them to take action… which is what you want anyways. The pages of your site should be thought out carefully in the most logical way. If you’re confused about your pages, imagine how your website visitors feel.
4. Search engine optimized copy
SEO is so important today, especially for local businesses. The search engines are giving more preference to local search results, so your business better have its content on the site optimized. Search engine optimized copy is definitely a science and having an optimized website is huge for the long-term success of your business.
5. Relevant imagery, videos and other content
Everything today in the search engine pertains to relevancy. If your website is about dog grooming and you have images and videos and H1 tags about dog grooming, there’s a good chance Google will recognize your site as a dog grooming site. The last thing you want to have happen is for someone to arrive on your site and see images of cats and other stuff and not images about dog grooming.
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Gerek Allen is a Digital Marketing specialist for small to medium sized businesses.