Creating a new website that looks like a million dollar business is not as easy as it sounds. You need first and foremost a hosting company that will give you the tools necessary for survival. From there, it is important that you keep look, structure, and approachability in mind as you reach out to the public and attempt to grow beyond a site that looks like a million dollar business and into a site that represents a million dollar business. If you are ready to make a difference in the life of your company, then make sure that your website is firing on all professional cylinders.
First of all, the look must be perfect for what you do. That does not mean you have to order the most expensive hosting package and litter it with all the suggested add-on features. What it does mean is that you must present a clean, uncluttered, and professional looking venue where the content and the audience member takes center stage. While some sites are fronts for successful businesses, other sites become successful businesses in and of their own merit. In order to be considered in the latter, make sure you keep it simple and focus on what is really important: the type of info that your target audience will be drawn to.
Secondly, the structure of your site should make sense with no wasted pages to clutter up the view. Verbosity does not work in the online environment. In fact, the last time it did, Charlotte Bronte was writing. The Internet must be concise, legible, and to the point. Your customer or client should be able to find all the most general answers that he needs without referring to your customer service associates. The site is there to provide answers more than it is to make money. When you realize that all important rule for web revenue generation, it opens a world of possibilities.
Finally, your site must boast approachability in order to be considered looking like a million dollar business. Your approachability is all about communications. In some industries, general email addresses for the specific departments will suffice, while in others, real names are the only way to go. It really all depends on the sensibilities of your customers and what you ultimately prefer. The important thing is that, regardless of which method you choose, your audience can find what they are looking for with little provocation.
When you are ready to focus on these three important areas, you will see your site start to take shape and the people start to take notice. Until then focus on the industry itself, keep doing what you’re doing with the site, and look forward to a slow but sure transition.
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